The Plus is Equal Campaign Revealed
Lane Bryant took New York's Time Square and the world by storm today! Dropping their Plus is Equal campaign. #plusisequal.
PAUSE - Can you breathe, because there is some serious slayage going on in that Plus is Equal video!!!!!
Hundreds of Curvy Women took Times Square by storm! And YES, that is Ms. "How You Doin' herself, Wendy Williams, in the front row. Check out Lane Bryant's instagram for more pictures.
Picture from Lane Bryant's Public Instagram Page
Billboards ran images of beautiful, curvy plus size models, looking glam and high fashion as anyone you'd see at New York Fashion Week (NYFW). This year, NYFW will never be the same.
Model Ashley Graham speaking at the Lane Bryant #PlusIsEqual Event. Picture from Lane Bryant Public Instagram Page.
Lane Bryant is reminding everyone "that 67% of US women are size 14 to 34." However, as we know these women are far from represented in the mainstream. How often do you see a size 16 or size 22 woman in magazines or on a billboard.
Lane Bryant is aiming to change that TODAY. I thought their I'm No Angel campaign was revolutionary but they stepped up their game. They are calling for equal representation. They have a thunderclap campaign that will automatically send out a #PlusIsEqual message to Vogue and Harper's Bazaar.
You can help bring change by using Lane Bryant's billboard app and adding YOUR face to billboards in NY, Chicago, L.A., London, Atlanta or Houston.
What are you waiting for, let's start a revolution! We will no longer be ignored. #PLUSISEQUAL.
Check out some of the beautiful women in the Plus Is Equal campaign.
Sabina Karlsson
Precious Lee
Justine Legault
Georgia Pratt
